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Tuesday, January 22 • 2:30pm - 3:45pm
Choose Your Words (and Pictures!) Wisely

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A fully hands-on workshop! Practice choosing effective images and authoring engaging copy for marketing and outreach. This activity-based session will consider how images and language impact who feels welcome and included, how marketing can forge relationships with new audiences, and strategies for avoiding miscommunication, homogeneity, and hurtful missteps. Come prepared to collaborate and fine-tune sample marketing ads, calendar listings, social media posts, and more!

Speakers
avatar for Lindsey Gerhard

Lindsey Gerhard

Marketing Manager, Pickford Film Center
avatar for Miguel Rodriguez

Miguel Rodriguez

Founder and Director, Horrible Imaginings Film Festival
Miguel Rodriguez is the founder and Executive Director of the Horrible Imaginings Film Festival, a San Diego-based film festival dedicated to genre cinema, performance, and art. He is also a film curator and programmer for San Diego Latino Film Festival, The Film Geeks San Diego... Read More →


Tuesday January 22, 2019 2:30pm - 3:45pm MST
Grindelwald Zermatt Conference Center