Art House Convergence 2019

Digital and social media advertising have unlocked powerful new ways to share assets, track behavior, and efficiently target customers. But when it comes to film, the people placing the ads usually aren’t the people selling the tickets. This disconnect undermines the most powerful tools digital has to offer, from social media metrics to re-marketing and conversion tracking. Join us for a discussion between distributor and exhibitor marketers about ways to bridge this gap and work together. Panelists will discuss various strategies they've employed and solicit input from the audience. Attendees will leave with a better understanding of the tools available to them for sharing materials, building audiences, and tracking customer behavior.