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Wednesday, January 23 • 9:00am - 10:15am
Digital Handshake: Closing the Marketing Loop Between Distributors and Exhibitors

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Digital and social media advertising have unlocked powerful new ways to share assets, track behavior, and efficiently target customers. But when it comes to film, the people placing the ads usually aren’t the people selling the tickets. This disconnect undermines the most powerful tools digital has to offer, from social media metrics to re-marketing and conversion tracking. Join us for a discussion between distributor and exhibitor marketers about ways to bridge this gap and work together. Panelists will discuss various strategies they've employed and solicit input from the audience. Attendees will leave with a better understanding of the tools available to them for sharing materials, building audiences, and tracking customer behavior.

avatar for Nicholas Kemp

Nicholas Kemp

Director of Theatrical Marketing, Kino Lorber
I handle marketing for Kino Lorber's theatrical releases (and help with home video and digital releases). I used to handle digital marketing at the Film Society of Lincoln Center and the New York Film Festival. Since I've worked on both the exhibitor and distributor side of things... Read More →

avatar for Dor Dotson

Dor Dotson

Marketing consultant for film fests & distributors, Genuine Article
I help filmmakers, exhibitors, distributors and film festivals grow their audiences by strategizing and executing killer social media and email marketing campaigns. ✉️Dor@genuine-article.com
avatar for Wesley Emblidge

Wesley Emblidge

Marketing & Education Coordinator, Coolidge Corner Theatre
Born and raised in the Bay Area, Wesley Emblidge came to Boston in 2013 to study film at Emerson College. During and after his studies Wesley immersed himself in the Boston film scene, interning at the Brattle Theatre, working for the Bright Lights Film Series, and volunteering at... Read More →
avatar for Lori Hile

Lori Hile

Outreach and Media Coordinator, Gene Siskel Film Center
I joined the Gene Siskel Film Center in 2014, after working as the Publicity Manager for the Chicago International Film Festival and as a District Marketing Manager and Community Relations Coordinator in my 15-year career at Borders Books & Music. At Borders, I conceived, publicized... Read More →
avatar for Adam Walker

Adam Walker

Director of Communications, Film Forum

Wednesday January 23, 2019 9:00am - 10:15am MST
Matterhorn Zermatt Conference Center