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Tuesday, January 22 • 4:15pm - 5:30pm
Modern Marketing for the Art House

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Overextended and underfunded? Learn how to prioritize and make the most of your marketing resources. This session will address the Flywheel, a new patron-centered marketing model, as well as social-first marketing strategies, the foundations of campaign measurement, re-thinking banner advertising, and changes to the Google Grant program.

avatar for Erik Gensler

Erik Gensler

President, Capacity Interactive
Erik Gensler is the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, whose clients include the country's leading arts institutions including the Chicago Symphony Orchestra, the Kennedy Center, and the Museum of Fine Arts in Houston. In... Read More →

Tuesday January 22, 2019 4:15pm - 5:30pm MST
Grindelwald Zermatt Conference Center
  • Level 101